|The judges view|
Putting aside my jealousy of Soap continually pulling off photoshoots with hot chicks, this is a great campaign. Undeniable cut through, great media strategy, top notch execution, and most importantly a really nice idea at the heart. Oh, and hot chicks
Tough pick this quarter, but I'm going with this one because its a simple campaign that had great cut-through and generated a lot of talk. Maybe not the toughest brief, but a great example of using online advertising in a different way, and pushing past the typical use of media.
|This month's winners|