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Lynx Anarchy Invisible Ad
by Soap Creative
After seeing Finch present their screen hack to the industry, several months earlier, we knew we had to use this in an interesting way.
Luckily, the Lynx Anarchy brief was the perfect fit. So we teamed up with Finch to bring our idea to life and unleash the chaos in Sydney and let guys and girls experience Lynx Anarchy first-hand.
To drive our Lynx audience to the event we sent a Sydney targeted EDM out and ran a small Facebook campaign to an event listing days before.
This is the part of the entry where we talk about the World's First.
Followed by the section where we highlight the response and success of the video.
We may even claim that the people in the video are not ring-ins but the crowd that assembled organically but you probably won't believe that. But seriously it's true.
And for legal reasons we are obligated to state that no monkeys were harmed in the filming of the project. (It was a green screen monkey)
View: Video Overview
Apr 2012 - Apr 2012